![]() ![]() It is hard to keep your clients happy and loyal if you do not know how they feel about your business. ![]() Implement a Feedback/Communication Strategy Review payment methods and request credit card updates to ensure clients never miss a payment.ģ.Track attendance records, communication history, and client goals and progress.Utilize the profiles to better understand your members to prevent churn.Within your business management software, a client profile allows you to collect and track client data from your members in one place. Unless it is set to cancel, the membership will renew automatically, but it is still important to keep your client data organized and up to date.Īccording to Zendesk, 76% of your members expect a personalized experience using their data. Recurring memberships creates an environment where the default client behavior is retention rather than churn (cancellations). Manage Your Clients and Recurring Revenue Streams The more points clients earn, the more they can redeem them for free classes or merchandise.Ģ. How does a referral program work? It simply allows clients to earn rewards points by leaving a review, referring a friend, or sharing your business on social media. They are also four times more likely to refer more clients to your business, creating a loop of loyal clients who enter, stay, and refer. Studies show that clients acquired through referrals have a 37% higher retention rate. A referral program allows you to authentically reach your target audience, with your clients suggesting your business to friends who are already interested in your type of services. Retention begins with attracting clients who want to be there. Here are three ways to retain more clients and grow your business this New Year.ġ. How do you increase client retention while ensuring client attendance remains high? It comes down to a combination of targeting the right clients, nurturing your current memberships with strong communication, and rewarding loyalty. Just a 5% increase in client retention can increase your profits by 25 to 95%. ![]() It costs five to 25 times more to acquire new members than it does to retain your existing ones, which is why retaining your clients and improving their lives in the long run should be your top priority. These types of members are known as New Year’s Resolutioners who start the year with the best intentions but lack the commitment to see things through. With 2023 approaching, it’s important to note that half of new gym and fitness studio members will quit after three months. According to IHRSA, the Global Health & Fitness Association, 63% of gym memberships go completely unused. Do you ever ask yourself, “Why did that member leave?”Īs a gym or studio owner, losing fitness members unfortunately comes with the territory. ![]()
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